This might come as a shocker but I hate seeing people waste money so I want to make you understand why blogs are unreliable for music promotion in Nigeria.
80% of the time I record an upcoming Musician, this question always pops up. ” Do you have connection to any top blog where I can promote this track to make everyone listen to my banger “. And my answer always almost remains the same.. ” Currently.. You don’t need blogs to promote your music, else you’ll end up wasting money believing you’re investing in your career ”
Mixing Afrobeat music is just the same as mixing every other genre of music. Only that there are a few different steps to take to achieve that sleek retro “Fela kinda Afrobeat music feel. Whether you want to churn out a Wizkid / Davido track kinda mix. This tutorial should come in handy.
So. Where and how do we start mixing afrobeat music?
There are different ways to mix Afrobeat music. But I’ll probably talk about how I start my Afrobeat mixing process because I’m writing this tutorial from my personal professional experience in the mixing and mastering field.
Throughout the years of my being a Professional Music Producer / Sound Engineer, I’ve come across many situations where people find it hard to believe that an Afrobeat Beat Maker can also produce other genres of music like hip-hop, r n b, pop etc. To be honest, I’m fed up with all this bruhaha. Then again, sadly this same misconception applies to just about every producer out there, I’m just zeroing in on the Afrobeat music scene on this article. But I guess I’ll have to just get used to it as this annoying and confusing trend doesn’t look to be dying off anytime soon.
In truth, there is no “Afrobeats” genre. Only Afrobeat, created by Fela Kuti, and passed on through generations as an African identity. Pop music in Africa, by Africans, for the world is “Pop Music”
These days the term ‘Afrobeat’ has gotten a new meaning internationally, with the penetration of African pop music, and the widespread need for international pop acts to lean on it for inspiration, and new direction.
Wizkid collaborated with Drake and Kyla for the chart-topping song ‘One Dance’ which has co-production contributions from DJ Maphorisa and Sarz. Alicia Keys’ return to mainstream music with her single ‘In common’ has been touted to have drum elements of Nigerian Afrobeat Music. So also have countless materials from rappers and pop acts being fused with sonic elements originating from the shores of the Black Continent.
I’m sure some of you agree with me that Nigerian Afrobeat Music is defining the African Sound.
The first things that get to you when you touch down in Lagos are the humidity, the heat and the sound of Nigerian Afrobeat Music bumping in cars and shops. While you’re caught up in traffic, you can obviously notice the billboards with Nigerian local artists on them all over the city. There’s a lot of energy like no other within this buzzing city of approximately 20 million people that not only churns out the music but attracts aspiring musicians from all over Nigeria.
When the originator of Nigerian Afrobeat, Fela Anikulapo Kuti, first came up with Afrobeats music back in late 60s Nigeria, no one would have ever foreseen or predicted the rise of West African music to its current form and state. In the past couple of years, the infant sound of Africa has managed to travel beyond borders and boundaries: not just entertaining listeners alone, but by creating a sense of pride about the continent. First there was music from the Congo, with rhumba spearheading the music scene in Africa, then came makossa from Cameroon, kwaito from South Africa, highlife from Ghana – and now, Nigerian Afrobeat Music (also known as Naija beats) from Nigeria.